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3D Rendering Fuels Real Estate Deals...

In the heart of Houston towers a building spread out over two city blocks and looming 47 stories in the air. Built in 1962 for the Humble Oil Headquarters, the structure’s shine began to dull even though renovations were made as recently as 1997. Fortunately for 800 Bell, Shorenstein real estate investing recognized the strong structure and classic lines would be easily refined to fit a more modern appeal. Thanks in part to marketing endeavors by ZŪM, the project has attracted supporters and is on track to begin the massive remodel in 2015. Big Plans, Many Players A major...
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Infrastructure Modeling & 3D...

Over the years we’ve seen how 3D Modeling benefits a city’s infrastructure, whether for a new build or the renovation of an existing system, and we want to share with you some of the best.  3D Modeling helps city officials in numerous ways when it comes to infrastructure, from sharing concepts to showing the public to getting all the team members on the same page. Not only doe sit help improve communications and set expectations, 3D Infrastructure Modeling can ultimately help cut costs and increase efficiencies. Improves the Ability to Share Infrastructure Concepts Rendered...
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A Little Note From a Client: Samach + Se...

If you haven’t yet heard about Rawabi, the new Palestinian planned city on the West Bank, you probably aren’t alone. The new development has been getting a lot of press lately, and it’s probably a good time to get up to speed. The Atlantic and Huffington Post have recently covered the development’s near-completion of a five year journey. ZUM had the pleasure of working on this project, creating 3D Visualizations and animations, to help plan and market the development. We’ve been amazed with this project since the beginning and can hardly wait to see how it will look...
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3D Printers – A Game Changer for the R...

In the last six months, it seems that everyone –news organizations, 3D rendering firms and technology bloggers, just to name a few – has been talking about 3D printers, and how they’re going to change everything we know about producing materials. If you’re not up-to-date with the intricacies and possibilities of 3D printing, this piece, produced earlier this year by NPR’s Planet Money, is worth a listen. For us, it’s a really interesting situation to see unfold. We’ve watched as this technology has developed through the years, and are intrigued to see how different...
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NVIDIA Tesla K20 & Quadro K5000: a ...

We love technology. In fact, you just might say that we’re self-proclaimed tech geeks. We have to be. It’s part of our job. When we do 3D Modeling and Rendering, much of the computer work requires a level of technical savviness. From choosing the right CPU to RAM and memory, to understanding how to maximize the rendering software to get the final look just right, there’s a lot more involved than meets the eye. It’s not like we’re creating a powerpoint presentation. But the one part of all the tech stuff we work with that drives us crazy the most is a slow graphics...
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Pacific Research Center: A Revisit...

In the 3D industry, technology changes rapidly. Work that was once on the cutting edge of our field can become obsolete in a short time. Because of that, we’re constantly looking for new ways to keep our finger on the pulse of the latest innovations, trends and improvements in our industry. As a company, one exercise that we like to do is to revisit some of our favorite projects, and re-imagine what we would do with the same project if we were assigned to it today. One of our favorite projects in the last few years was the work that we did for Pacific Research Center. We...
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Environmental Modeling in 3D...

In previous articles we’ve touched base on how 3D Modeling helps to make better informed decisions, whether it’s for CFOs, CMOs or CEOs. Keeping with this trend, we’d like to illustrate how 3D Models help government officials, specifically with regard to environmental decisions. There are many governmental agencies, at the local, state and federal level that are using 3D Modeling to help better understand a variety of impacts on the environment as a result of potential policy and infrastructure changes. These models help increase the level of understanding about the natural...
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Building Rawabi: From Renderings to Cons...

After almost a decade of planning, Rawabi, the first Palestinian planned community on the West Bank, has officially begun its transformation from the development stage to the implementation stage.   And Zum was a part of the project from the beginning. We first began work on the project in 2006 when we were approached by AECOM, a global architecture and engineering firm, to work on renderings of the city that would be used to showcase the project to investors, potential residents, and journalists. As we created renderings, we collaborated with a variety of companies on...
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Automotive CGI and 3D Modeling: Making C...

In our globally competitive marketplace every business, especially the automotive industry, is actively looking for ways to improve efficiency while reducing costs. Automotive CGI and 3D Modeling is designed to offer significant time and money saving solutions to all aspects of engineering and manufacturing. It facilitates faster product development in a more cost-effective manner by first creating virtual prototypes. Beginning with the conceptual design phase, all the way until the final production stage, every component can be created and tested digitally. Drive Down the...
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Commercial Real Estate Marketing: Archit...

When it comes to marketing a commercial property there are lots of ideas from just as many people on how to go about doing it “right.” A simple Google search online yields everything from strategies and plans to tips and tactics. There are even companies that cater solely to the marketing of commercial real estate. Unfortunately, if you are looking for those here, you’ll be disappointed. Although we don’t consider ourselves commercial real estate marketers, we do have a vested interest in our clients’ property marketing, specifically, how best to incorporate the 3D...

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